Enterprise

It’s so much more than rental cars. Enterprise Mobility, the parent company over Enterprise, Alamo and National, is also a global leader in fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, vehicle subscriptions, technology solutions and more. After several successful years partnering with us on corporate communications, Enterprise chose Paradowski to help boost brand trust and drive positive brand sentiment through timely, relevant social content creation and proactive community management.

We launched the Paradowski Engagement Lab, a team of social strategists, community managers, analysts and creators who create quick-turn, memorable social moments day in and day out.

I serve as the Lab’s creative director. I also take a few shifts in the community management queue each month. (Honestly, it’s a blast).

#GotGVol3

As part of Enterprise's sponsorship of Disney and Marvel Studios’ Guardians of the Galaxy Vol. 3, we created 3D license plates personalized to the film's main characters. On social, we tapped into excitement around the film's release by asking users to guess who each plate belonged to.

We also identified real travel locations that resembled scenes straight out of the Marvel Cinematic Universe.

Zen as a trend

“Shredding waves is much more dangerous than people realize.”

Without naming the biggest movie of summer 2023, we capitalized on the buzz with a look at gorgeous global travel spots that might have customers thinking pink the next time they plan a trip.

A New York Times story, “The First Car,” evoked nostalgic reactions from readers. To achieve similar nostalgic engagement, we invited users to imagine driving their first car and let us know… what were you listening to? As answers came in, we published custom responses.