Agency Experience
Paradowski
Group Creative Director
March 2024 – Present
Creative Director
September 2020 – March 2024
I'm navigating the rapidly converging worlds of marketing, XD, UX, XR – and several other acronyms – to make my clients' businesses more competitive. I lead creative strategy, brand identity development, campaign development and tactical execution while managing a team of killer creatives.
Select Clients: Enterprise Mobility, Verizon, Bayer
2e
Creative Director
February 2019 – September 2020
Associate Creative Director
May 2018 – February 2019
2020 MM&M Magazine Woman to Watch honoree
Grew client relationships while leading creative strategy, brand identity, campaign development, tactical execution, and photo/video direction for U.S. and global medical device, pharmaceutical, and biotechnology clients
Managed a team of ACDs, art directors and writers
Provided final approval on all 2e social media content; served on 2e marketing council; served as creative point-of-contact on global social media for Fishawack Health, 2e’s parent company
Select Clients: Alcon, Novartis, Vision Group Holdings
Atomicdust
Senior Brand Strategist & Writer
June 2016 – May 2018
Senior Copywriter
September 2013 – June 2016
Copywriter
August 2012 – September 2013
Led brand identity development, strategy, research, consulting, copywriting, concepting
Created new service lines: workshops in brand positioning, naming, and experience design
Worked with agency principals to pitch and win new business
Led an internal team dedicated to agency improvement
Advanced Atomicdust’s reputation as marketing thought leader through speaking opportunities and content creation
Select Clients: Enterprise Fleet Management, Elsevier, Mercy, Lumeris, Maritz Motivation Solutions, the Saint Louis Science Center, United Way of St. Louis, COCA, Reebok, Warson Brands, Propper International, PGAV Destinations, Better Life Natural Cleaning Products
Brighton Agency
Public Relations Account Executive
March 2011 – July 2012
Developed and managed public relations campaign and relationships for pet specialty clients
Consulted clients on public perception issues and strategic approaches to sensitive matters
Created “Brighton Gives,” a philanthropic program that used Brighton’s in-house capabilities to improve the community
Select clients: Procter & Gamble, FURminator
Additional Experience
Best New Poets
Series Editor, 2011-2015
Elsevier
Associate Developmental Editor, 2010-2011
Editorial Assistant, 2007-2008
University of Virginia
Editor-in-Chief of Meridian, 2009-2010
Graduate Instructor in Poetry, 2009-2010
Designer, McIntire Department of Music, 2008-2009
Education & Residencies
University of Virginia
MFA, Creative Writing, Poetry
Henry Hoyns / Poe-Faulkner Fellow
Washington University in St. Louis
BA, English Literature, Minor in Writing
Magna cum laude
2023 Vermont Studio Center Resident in Non-Fiction
Books
Darkroom (2012)
University of Wisconsin Press
Winner of the Brittingham Prize in Poetry
Alphabeast (2019), as editor
Type Hike
An illustrated anthology that pairs posters of endangered species with poems from some of the country’s greatest writers
Best New Poets (2011–2015), as editor
Samovar Press / University of Virginia Press
With guest editors Tracy K. Smith (2015), Dorianne Laux (2014), Brenda Shaughnessy (2013), Matthew Dickman (2012), D.A. Powell (2011)
Industry Awards
2020
MM&M Women to Watch Honoree
MM&M Awards, Gold for Branded Website for Consumers – Alcon AcrySof® IQ PanOptix® Trifocal Lens U.S. Patient Website
PM360 Trailblazer Awards, Best Direct-to-Patient Campaign – Alcon AcrySof® IQ PanOptix® Trifocal Lens U.S. Patient Campaign
AIGA St. Louis Design Show Design Show 25 – 2e Rebrand
2019
Communication Arts 2020 Interactive Shortlist – Saint Louis Science Center Website
Identity Designed – Yellowbelly Branding
Marc of Excellence Award, Platinum – Saint Louis Science Center Branding
W3 Awards – Saint Louis Science Center Website
MM&M Awards Finalist, Corporate Branding – TLC Laser Eye Centers Corporate Branding Campaign
AIGA St. Louis Design Show 24 – Saint Louis Science Center Website
AIGA St. Louis Design Show 24 – Yellowbelly Website
American Advertising Awards (St. Louis) – Silver ADDY for Web Design – Yellowbelly Website
2018
The Dieline – Better Life Natural Cleaning Products Packaging
Graphic Design USA American Graphic Design Award – Coastal Business Supplies Branding
Graphic Design USA American Graphic Design Award – Better Life Natural Cleaning Products Social Graphics
Graphic Design USA American Graphic Design Award – Saint Louis Science Center Branding
Graphic Design USA American Graphic Design Award – Atomicdust Client Holiday Gift
Graphic Design USA American Graphic Design Award – Alarm Will Sound Website
Graphic Design USA American Graphic Design Award – Crazy Bowls & Wraps Website
Graphic Design USA American Graphic Design Award – Yellowbelly Website
Healthcare Advertising Awards – Gold – Lumeris Website
American Advertising Awards (St. Louis) – Silver ADDY for Responsive Design, Mansion House Website
Ragan Health Care PR & Marketing Awards – Honorable Mention, ClinicalKey Whitespace Social Media Campaign
W3 Awards – Concordia Seminary Website
W3 Awards – Premium Retail Services Website
W3 Awards – Lumeris Website
AIGA St. Louis Design Show 23 – Atomicdust Client Holiday Gift
2017
Ragan Health Care PR & Marketing Awards – Honorable Mention, ClinicalKey Whitespace Social Media Campaign
W3 Awards, Silver – Mansion House Website
Graphic Design USA American Package Design Award – Pastaria Gelato Packaging
Graphic Design USA American Package Design Award – Crazy Bowls & Wraps Signage
Graphic Design USA Health + Wellness Design Awards – Better Life Tub & Tile Package Design
Graphic Design USA Health + Wellness Design Awards – Crazy Bowls & Wraps Corporate Identity
AIGA St. Louis Design Show 22 – St. Louis Design Week Branding
AIGA St. Louis Design Show 22 – St. Louis Design Week Merchandise
AIGA St. Louis Design Show 22 – St. Louis Design Week Website
AIGA St. Louis Design Show 22 – St. Louis Design Week Poster
Healthcare Advertising Awards – Gold, Digital Marketing Program, ClinicalKey Whitespace Program
2016
The Dieline – Better Life Natural Cleaning Products Packaging
Packaging of the World – Better Life Natural Cleaning Products Packaging
Packaging of the World – Better Life Natural Cleaning Products Packaging
American Advertising Awards (St. Louis) – Silver ADDY for Responsive Design – Metabolic Meals Website
American Advertising Awards (St. Louis) – Silver ADDY for B2B Service Website – PGAV Destinations Website
American Advertising Awards (St. Louis) – Silver ADDY for Packaging Campaign – Better Life Natural Cleaning Products Packaging
Graphic Design USA American Package Design Award – Winner, Health and Wellness – Better Life Natural Cleaning Products Packaging
AIGA St. Louis Design Show 21 – Best New Poets 2015 Cover
AIGA St. Louis Design Show 21 – St. Louis Design Week Field Guide •AIGA St. Louis Design Show 21 – PGAV Destinations Website
AIGA St. Louis Design Show 21 – Better Life Natural Cleaning Products Branding
Graphic Design USA American Web Design Award – PGAV Destinations Website
Graphic Design USA American Web Design Award – Metabolic Meals Website
2015
Communication Arts Webpick of the Day – COCA Website
AIGA Member Gallery – Featured Work – Boss Gloves Website
W3 Awards – Silver: General Website: Consumer Goods – Boss Gloves Website
W3 Awards – Silver: General Website: Consumer Goods – Rockwood Charcoal Website
Graphic Design USA Health + Wellness Design Award – Better Life Natural Cleaning Products Packaging
Hospital Marketing Advertising Awards – National Finalist – Mercy Virtual Website
Healthcare Advertising Awards – Silver – Mercy Virtual Website
Healthcare Advertising Awards – Silver – ClinicalKey Mobile Website
Healthcare Advertising Awards – Silver – ClinicalKey Generation Social Graphics
Healthcare Advertising Awards – Bronze – ClinicalKey Lead Generation Campaign Calendar
Healthcare Advertising Awards – Merit – ClinicalKey 2.0 Campaign •Healthcare Advertising Awards – Merit – ClinicalKey Website
Healthcare Advertising Awards – Merit – ClinicalKey Lead Generation Direct Mail
American Advertising Awards (St. Louis) — Silver for Advertising for the Arts and Sciences, Integrated Campaign — St. Louis Design Week
2014
American Advertising Awards (St. Louis) — Gold for Consumer Website (Products) — Reebok Work Website
American Advertising Awards (St. Louis) — Gold for Consumer Website (Products) — Rockwood Charcoal
American Advertising Awards (St. Louis) — Gold for B2B Website (Products) — Rockwood Charcoal
American Advertising Awards (St. Louis) — Gold for B2B Website (Services) — Atomicdust Website
American Advertising Awards (St. Louis) — Certificate of Excellence for B2B Website (Services) — United Way of Greater St. Louis Website
AIGA St. Louis Design Show 20 – St. Louis Design Week 2014 Branding
AIGA St. Louis Design Show 20 – St. Louis Design Week 2014 Website
AIGA St. Louis Design Show 20 – Boss Gloves Website
31st Annual Healthcare Advertising Awards — Silver — Elsevier ExitCare OnScreen Video
W3 Awards — Gold — St. Louis Design Week 2014 Website
W3 Awards — Gold — Reebok Work Website
W3 Awards — Silver — Argos Website
W3 Awards — Silver — Atomicdust Website
2013
AIGA St. Louis Design Show 19 — Rockwood Charcoal Website
The Dieline — Rockwood Charcoal Packaging and Website
Healthcare Advertising Awards — Silver for New Media/Social Media — Elsevier ClinicalKey Key Innovators Campaign
AIGA St. Louis Design Show 18 — Reebok Work Website
Awwwards - Reebok Work Website
Site Inspire - Reebok Work Website
2012
NAMA (National Agri-Marketing Association) Region II — Merit Winner, Specialty Public Relations — Pics of the Litter STL