Brand Image Campaign

Creative Direction + Copywriting

To evolve the Saint Louis Zoo’s “Get a Zoo Perspective” brand platform, we launched the 2025 brand image campaign around a new insight: The closer we get, the more we care. Across TV, OOH, radio, streaming audio, and more, this message invited audiences to deepen their connection with animals, each other, and the natural world. It also reflected a core truth of conservation: that empathy drives action. Our TV spot served as both an emotional centerpiece and a joyful announcement, introducing viewers to the Zoo’s newest resident: Jet, a baby elephant.